customer relationship management

Success with Customer Relationship Management

In my opinion too many of today’s promotional product distributors – especially in the age of the internet, have become transaction based. What exactly does that mean to you the customer? Basically everything. We like to think of ourselves as the last of a dying breed in that Adcentives West continuously strives to be relationship based and an example of customer relationship management to other companies.

Transaction Based Relationships

Transaction based relationships rely on you the customer doing the research and bringing the order to the distributor in a nice pretty package. ” I want $2,000 matchbooks from this catalog, here is the artwork and I will only be ordering these once a year and I am not interested in any other business.” That is transaction based business.

Here at Adcentives West our promotional products experts bring years of creative experience. We in effect become an extension of your creative team working the way an advertising agency does to help you build a promotional products creative landscape. Anything goes during this process including helping you pick not only a theme but the perfect promotional products to help you enhance that theme. Our experts ask pointed questions, provide expertise and creative ideas, and make sure your interaction with our customer service staff is a healthy and enjoyable experience.

 

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Is your company trying to go green? Let Adcentives help you come up with eco-friendly promotional products that will make your green efforts and eco-friendly themes come to life. Every company should strive for long term relationship based business – not just a quick and easy sale. It takes more effort and hard work, but in the end relationship business almost always results in a long term viable sales increase.